Privacy Policy

Laserline Automotive Ltd (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and protect your information when you interact with us through our website, by phone, by email, or in person.

1. Who We Are

Laserline Automotive Ltd is a UK-based distributor of vehicle security and electronic systems. Our office is located at:

Units 4, Blackall Industrial Estate, Hamberts Road ,South Woodham Ferrers, Essex, CM3 5UW

Phone: 01245 730 347
Email: [email protected]

2. What Information We Collect

We may collect and process the following types of personal data:

• Contact details – name, email address, phone number, company name (if applicable)
• Enquiry information – details you provide in your contact form submission or communications
• Account or trade registration info – if you apply to become a reseller or dealer
• Website usage data – through cookies and analytics (see Section 6)

We do not knowingly collect or process sensitive personal data.

3. How We Use Your Information

We use your personal information for the following purposes:

• To respond to your enquiries or requests
• To provide product or dealer support
• To process applications for trade accounts or reseller partnerships
• To communicate service updates or important business information
• To comply with legal or regulatory obligations

We do not use your data for unsolicited marketing without your consent.

4. Legal Basis for Processing

We rely on the following lawful bases under the UK GDPR:

• Contractual necessity – to provide goods or services you request
• Legitimate interest – to respond to enquiries or maintain business relationships
• Consent – where you opt in to communications or marketing
• Legal obligation – when required to retain data by law

5. How We Share Your Information

We do not sell your data. We may share personal information with:

• Our internal staff for service and support purposes
• Third-party service providers (e.g. IT or CRM systems) under strict data protection agreements
• Legal or regulatory authorities where required

6. Cookies and Analytics

Our website may use cookies and standard analytics tools to monitor traffic and improve site performance. You can manage your cookie preferences through your browser settings.

7. How We Protect Your Data

We implement appropriate technical and organisational measures to protect your data from loss, misuse, or unauthorised access. Access to your information is restricted to authorised staff only.

8. How Long We Keep Your Data

We retain your data only as long as necessary for the purposes set out in this policy, or to comply with legal obligations. You may request deletion of your data at any time (see Section 9).

9. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Object to or restrict processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at [email protected].

10. Changes to This Policy

We may update this Privacy Policy occasionally. Any changes will be posted on this page with an updated date.